H&M to Open Home Stores in the USA Next Year

The H&M Home store in Helsinki, Finland

A few weeks ago, I wandered into an H&M store in Helsinki, Finland—but immediately got really confused because there weren't any clothes around. Turns out, I'd stepped into the world of H&M Home—a division of the Swedish fast-fashion retailer that sells home decor products (mostly soft furnishings, it seems) at the great H&M prices we've all come to know and love.

H&M Home launched in Europe—specifically, Scandinavia, Germany, the Netherlands, Austria, and the UK—in 2009 and 2010. And, according to a report in today's WWD, H&M is gearing up to launch its homewares in the United States early next year.

This is great news, isn't it? Are you excited about H&M Home launching in the USA? Have you been dying to redecorate, but don't know where to buy affordable and fun interior products? Tell us in the comments, below!

article via StyleBistro