Beyoncé in H&M Summer Campaign - "Standing On The Sun" [New Music + Video]

Hey Bey fans!

Fresh off of performing "Grown Woman", Bey's single from the Pepsi "Live For Now" commercial, live at her Paris show - H&M is releasing more of their "Mrs. Carter in H&M" Summer 2013 ad campaign featuring The Queen, Bey!

Check out the new video filmed in the beautiful Bahamas and directed by Jonas Akerlund. Also, listen to a new track from Bey entitled "Standing On The Sun"!



The video is so steamy! I love the new direction for H&M's summer collection, and as a Bey fan I'm loving this world music era for Bey! This is reminscent of "Baby Boy" mixed with what the visuals for "End of Time" would have looked liked!

She keeps teasing us, but between yesterday's "Grown Woman" performance in Paris, and today's H&M release, I think Bey fans will be pacified once again!

Beyonce's New H&M Ad Campaign Revealed

Beyonce and that bangin’ body are putting us all to shame (again!) now that more photos from her super sexy H&M 2013 Summer Campaign have been released. As the new face of the brightly colored swimwear line Bey shows every inch of her curves in the Jonas Åkerlund shoot, the same photographer who was behind the camera for her official “Mrs. Carter World Tour” commercial. Speaking on her latest campaign takeover for 2013, Beyonce talked about loving the summer, shooting in the Bahamas and how her mother’s bold style has influenced her own fashion choices:

On the Bahamas shoot: “I loved shooting the campaign in the Bahamas. We shot on a beach outside of Nassau and the weather was perfect. The shoot was filled with vibrant colors and was inspired by the glamour of the late ‘70s.”

On her summer style: “I love the summer. I’m always in shorts, dresses, light, flowing fabrics, great sandals,” says Beyoncé of her summer looks. She credits her stylists Ty Hunter and Raquel Smith as “an influential part of the process” each day.  

On her mother’s style influence: “I think my style comes from watching my mother from the time I was a little girl. She was so stylish. She was the first person I saw mix high end pieces with more accessible styles and make it all work. I’m also inspired by my sister, I love her bold approach.”

article via NecoleBitchie