RiRi is set to launch a fashion-based reality show (á la Project Runway) with British network Sky Living. According to reps, the style-based show "will celebrate the extraordinary talent and creativity in the British fashion scene."
Get ready to see some over-the-top pieces, as the aspiring designers will be competing to produce stage outfits for a variety of celebrities and musicians over a 10-week period. The finalists may be missing out on the opportunity to show at Mercedes-Benz Fashion Week, but the grand prize is shaping up to be a pretty sweet deal. The winner will design Rihanna's stage costume for her highly anticipated performance at Hyde Park in July 2012.
Known for her eclectic style, Rihanna said, "I've always had a great love of fashion. It's a constant source of inspiration in my life, and is a big reason why I've grown into the person and artist I am today. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show."
In a surprising twist, RiRi will not serve as host of the show. The pop star will instead serve as executive producer, meaning she will be involved in casting, editing, post-production and the occasional guest judge appearance. She's tapped Girls Aloud star Nicola Roberts to host the show.
article via StyleBistro
picture via Getty Images
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